Plain and simple...Portrait is posed...Lifestyle is life happening.
When you're looking for a photographer you typically are thinking "I really need to get some family photos." The typical image in your head is that gorgeous photo of your color coordinated family on the beach. Lifestyle is a style of photography that is all about "Capturing the Moment!" It can be on the beach too, but it's images of the interaction, playing, laughing and yes, sometimes even crying.
I had an opportunity to "capture the moment" recently with a mom and her son learning to fly a kite on the beach. His moment of excitement and joy...mom's moment of pride and she let go and he took over. Life happening...lifestyle photography.
A moment made a memory.